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Women all over the world are over the term "anti-aging," according to a recent survey conducted by wrinkle patch brand Wrinkles Schminkles. The company surveyed 1,500+ women ages 20-70 in the U.S., Australia and the U.K. to find out how they feel about the term.
The women surveyed said not only do they not like the term anti-aging, but they want companies to use language that is more positive about aging. Yes, they are still using skin care to make their skin healthy, but they don't want to feel like they are battling aging all the time.
Below are some of the results from the survey.
- 84% of American women, 88% of Australian women, and 88% of British women would like to cancel the term anti-aging for good.
- 59% of American women, 57% of British women and 64% of Australian women don’t love the changes they’re experiencing, but also accept that it’s a natural part of life.
- 55% of American women, 58% of Australian women, and 45% of British women feel like they need to be constantly battling aging to look younger.
- 71% of American women, 71% of Australian women and 68% of British women want to see brands use more positive and inclusive language when talking about aging.
So, let's have a conversation about how spas, skin care practitioners and beauty professionals can change the way we talk about aging. In a recent article by Claudia Fabian, she does just that. Terms suggested by Fabian to be used instead include age honoring, skin loving, skin boosting, skin health and more.
Consider how you are referring to aging in your skin care establishment and think about potentially shifting the conversation.
