Spate released their TikTok Consumer Trend Highlights Q4 2024 report. Spate reviewed the top TikTok trends from Q3, focusing on key categories like beauty, wellness and personal care. By analyzing the most significant trends in Q3 across TikTok and search data, brands can approach their social planning for the new year with a fresh perspective and identify key growth opportunities
Spate's wellness trends emphasized a holistic approach to health, with consumers seeking supplements, mental wellness aids and therapeutic tools. This reflects a growing interest in comprehensive self-care and targeted health solutions.
Wellness trends on TikTok in Q3 focused on holistic health, with vitamin E gummies and heart health supplements trending. Relax gummies and bright light therapy highlight a growing interest in mental well-being, while diets like HMR and Okinawa offer targeted solutions for physical health.
Tools like acupressure pillows and abdominal massagers are also trending for their therapeutic benefits. Brands in 2025 should focus on promoting holistic wellness solutions that address both mental and physical health, leveraging TikTok trends like gummy supplements, light therapy and therapeutic tools.
Related: AI, Longevity & Personalized Wellness Lead Consumer Trend Predictions for 2025
TikTok Wellness Consumer Trends
| Vitamin E Gummies | 19.1K | +1.6M% |
| Relax Gummies | 8.7K | +133.1K% |
| Antepartum Depression | 44.0 | +123.9K% |
| Bright Light Therapy | 1.0K | +86.5K% |
| HMR Diet | 57.0 | +78.3K% |
| Heart Health Supplements | 4.6K | +75.8K% |
| Okinawa Diet | 65.0 | +67.9K% |
| Wand Massager | 15.0 | +37.5K% |
| Acupressure Pillow | 11.0 | +31.9K% |
| Abdominal Massager | 65.0 | +29.8K% |
Vitamin E gummies have emerged as a TikTok wellness trend, gaining attention for their potential skin benefits. TikToker @mercercaiden advocates for them as a solution for clear, healthy skin. However, reactions are mixed, with some expressing skepticism about whether the product delivers the results as claimed.
Bright light therapy is a trend linked to mental health topics such as #depression and #seasonaldepression. It is promoted as a device that may help with symptoms of depression caused by reduced sunlight during the winter months. Brands have a chance to promote light therapy products as a proactive solution for winter mental well-being.
