The end of 2024 is coming to a close and many spa and wellness brands are going out with a bang with exciting announcements. We're bringing you all the updates you need to know including major accolades, programming debuts and brand partnerships.
1. Forbes Recognizes Natura Bissé Commitment To Sustainability
Natura Bissé has been honored in the “Sustainable Innovation” category at the Forbes-UBS Sustainability Awards 2024, an event that celebrates the achievements and efforts of family owned SMEs and large companies committed to implementing sustainable policies in their businesses.
Ricardo Fisas, SVP and director of corporate communications at Natura Bissé, accepted the award at the ceremony held on November 19th, at the Mandarin Oriental Ritz Hotel in Madrid. The event brought together prominent representatives from the business and sustainability sectors.
The company’s unwavering commitment is to meet the needs of the present without compromising the future, ensuring a balance between social well-being, environmental care, and economic growth. This vision is structured around three fundamental pillars that guide its sustainability strategy:
- Focusing on operations, product development, and services, Natura Bissé strives to reduce consumption and waste generation, reuse resources and promote the recycling of packaging. These efforts are centered at the company’s headquarters in Barcelona, known as the Casa-Fábrica. This creative hub was built using advanced building management systems that foster sustainable production, ensuring high energy efficiency and minimal environmental impact.
- Natura Bissé embraces a holistic approach aimed at creating a positive societal impact. A standout example is the Ricardo Fisas Natura Bissé Foundation, established in 2008 with the mission to give back. This vision gave rise to two initiatives: Oncology Aesthetics Program, which offers specialized training for aesthetic professionals and free treatments for individuals undergoing cancer treatment. Project Difference, supporting educational teams to assist children with learning differences.
- Natura Bissé remains true to its core values of honesty, excellence, and teamwork, which serve as organizational pillars. It reinforces governance structures and implements measures to ensure ethics and safety in all operations. Furthermore, the company collaborates with key national and international associations and organizations to promote innovation, sustainability and the responsible consumption of cosmetics.
2. Hyatt Regency Lake Tahoe Debuts Cryobuilt Cryotherapy Chamber at Stillwater Spa
Hyatt Regency Lake Tahoe Resort, Spa and Casino announced the addition of a Cryobuilt chamber to its menu of well-being offerings at Stillwater Spa. The Cryobuilt Everest Ridge Cryochamber will provide a state-of-the-art experience offering the only cryotherapy treatment in the Lake Tahoe area.
Cryobuilt is a Sacramento-based company that creates an electric whole-body cryoexperience. The company’s Everest Ridge cryochamber offers the latest technology to provide evenly-distributed cooling and a fast recovery time. The cryochamber provides “beginner” temperatures of -140 degrees Fahrenheit and the highest-level of "cryo extreme" temperature is -175F, and can reduce skin temperature 30 to 40 percent in as quickly as two minutes.
“We are thrilled to add another incredible wellness experience to our robust menu of services at Stillwater Spa,” said Julie Orblych, director of spa and wellness at Hyatt Regency Lake Tahoe Resort, Spa and Casino. “In recent years, there has been a notable shift toward prioritizing both mental and physical well-being. This service is crafted to provide a comprehensive, whole-body treatment that aids in muscle recovery and enhances overall wellness, aligning with the growing trend of touchless therapies.”
Related: [5 Spa News Updates] Brand Partnerships, Scholarship Announcements & Community Events
3. Langham Hospitality Group and Sleep Cycle Announce Partnership
Langham Hospitality Group (LHG) has partnered with AI-driven sleep analysis leader, Sleep Cycle. The global collaboration provides members of LHG’s Brilliant by Langham loyalty and experiences platform with a 30 percent discount on a one-year Premium subscription to the Sleep Cycle app, which boasts a comprehensive suite of sleep analysis tools.
Part of Sleep Matters by Chuan, an in-room wellness program LHG created in conjunction with the World Sleep Society, the app is one of a growing number of sleep-enhancing offerings available under the company’s four hotel brands.
“Sleep Cycle is the perfect addition to our collection of sleep-related services and amenities, which include white noise machines, specialty pillows, bath products, herbal teas and a whole lot more,” said Amy Chan, LHG’s assistant group director of Spa & Wellness. “The app’s ability to monitor sleep, provide insights, and recommend wake times enables our guests to start their days feeling refreshed and energized, ensuring they make the most of their stays with us.”
Developed by doctors, psychologists, machine learning engineers and the world’s leading sleep authorities, the Sleep Cycle app features a sleep tracker that analyses patterns and a smart alarm clock that wakes you up at your lightest sleep phase. The Premium version additionally provides full access to sleep statistics, snore and sound detection, sleep programs, weekly reports and an expansive range of alarm sounds.
4. HOTWORX Honors Veterans with Over $189,000 in Donations and Franchise Opportunities
This Veterans Day, HOTWORX reaffirmed its commitment to supporting U.S. veterans with a series of impactful initiatives aimed at honoring and assisting those who have served. As part of a long-standing dedication to veterans and their families, HOTWORX partnered with organizations and hosted annual fundraising events that directly benefit military communities nationwide.
Through a series of fundraisers, HOTWORX has raised $161,450 so far this year to donate to SMRC, supporting essential programs that aid veterans in their journey to heal. In October, HOTWORX also launched the “Pink Camo” towel promotion to support female veterans battling breast cancer. Selling over 28,000 towels, the initiative raised $28,000 for the National Breast Cancer Foundation’s Military Women’s Patient Relief Fund.
“HOTWORX is committed to creating opportunities and support systems for our veterans, whether through wellness programs, business ownership or by supporting essential non-profits like Sacred Mountain,” said Stephen Smith, CEO of HOTWORX. “Our veterans deserve the utmost respect and assistance, and we’re honored to help in any way we can.”
5. Euphoria Retreat Announces 360-Degree Advanced Medical Cellular Wellness Program
Europe’s pioneering, multi-award winning spa destination, Euphoria Retreat, launched its 360-degree Euphoria Methodos Advanced Medical Programs. This is the world’s first scientifically proven cellular therapy for comprehensive health management using natural methods. The patented methodology has been tested on more than 10,000 users, offering a path to transforming health naturally while increasing longevity.
This approach to longevity works deep within on a cellular level. The program intervenes at the source, where issues arise, restoring health from the inside out. It begins with biomarker testing to identify underlying health imbalances. This is followed by precision medicine diagnostics, precise hyper-personalized interventions and prevention strategies including lifestyle changes, fitness plans and “become your own healer” workshops that address every single aspect of individual wellness. A two-month aftercare program ensures guests continue to feel supported, guided and empowered long after they’ve checked out.
The unique four-phase approach (testing – diagnosis – intervention – follow-up) is tailored every step of the way to each guest’s unique profile, reprograming and restoring their specific energy pathways for optimal cellular health and vitality. The goal of the 360-degree Euphoria Methodos Advanced Medical Programs is to clear the energy pathways, improve mitochondrial function, and restore cells to their original, healthy state, for lifespan and longevity.
