October is nationally recognized as Breast Cancer Awareness Month. During this time, millions come together to support and pay tribute to those who have been diagnosed with breast cancer. The spa industry is prioritizing this support by honoring this community and making donations to the cause. Here is a roundup of the brands that are lending their help and leading initiatives that celebrate Breast Cancer Awareness Month.
1. Pevonia Donates Percentage of October Profits to American Cancer Society
With a staggering number of cancer patients in the U.S. each year, the quest for a cure should remain top of mind for all. Pevonia is steadfast in its commitment to support key organizations invested in the ongoing research needed to pave the way towards a brighter tomorrow for all survivors.
In honor of Breast Cancer Awareness Month, the company announced that it will donate a percentage of all October profits of Pevonia’s RS2 Collection to the American Cancer Society. Pevonia is proud to offer support to this wonderful organization, while providing help and inspiring hope to all affected. They encourage Spa Partners to join them in promoting this initiative, and doing what they can to help empower those afflicted with the best chance of living full and healthy lives.
Think Pink with the RS2 Line is uniquely formulated to provide clients’ skin with safe and effective results, ultra repairing benefits and UV protection. Ideal for clients with hypersensitivity, redness, and Rosacea, the RS2 Line diffuses blotchiness and redness while moisturizing the skin, leaving behind a visibly soothed, more even complexion.
Photo courtesy of Pevonia
Related: Tips for Catering to Clients With Cancer
2. Circadia's Limited-Edition Lip Hydrator Flavor Gives Back
Circadia announced the release of its new Lip Renewing Hydrator in Hibiscus, a limited-edition product featuring special pink packaging to honor women’s health and the fight against breast cancer.
The profits from this limited-edition product will be donated to Hope Afloat, a Pennsylvania-based dragon boat team comprised of breast cancer survivors. Hope Afloat’s mission is to help breast cancer survivors make emotional, spiritual and physical strides through the sport of Dragon Boat Racing. Research has shown that upper-body exercise, such as dragon boat paddling, is particularly effective in reducing lymphedema, a common side effect of breast cancer treatment.
“At Circadia, we understand the importance of supporting women’s health in meaningful ways,” said Michael Q. Pugliese, CEO of Circadia. “By partnering with Hope Afloat, we can contribute to a cause that not only honors breast cancer survivors but actively aids in their recovery and well-being.”
Hope Afloat provides women of all ages and athletic abilities with the opportunity to regain strength, hope, and a sense of community. Through the camaraderie of dragon boat racing, survivors are reminded that life after breast cancer can be active, fulfilling, and adventurous.
In conjunction with this product launch, Circadia is also announcing a new Oncology Skincare Course available in 2025 through Circadia University, created in collaboration with skin care industry expert, Christine Clinton. This course will offer skin care professionals specialized training on how to care for individuals undergoing cancer treatment, addressing the unique skin care needs of this community.
Photo courtesy of Circadia.
3. Genuist Beauty Donates Portion of Sales During Breast Cancer Awareness Month to Atlanta Cancer Care Foundation
Genuist Beauty will be donating 20% of sales from their pink Brow Renewal Ultra Hydrating Nightly Treatment throughout the month of October to an organization in their hometown of Atlanta, the Atlanta Cancer Care Foundation (ACCF).
Founded by the physicians and staff of Atlanta Cancer Care, a medical oncology practice with offices located throughout the metropolitan Atlanta area, ACCF was created to help alleviate some of the financial burdens experienced by cancer patients and their families. From its inception, ACCF has focused on making an impact for cancer patients in their community, with a service area that includes 17 Metro Atlanta counties.
Genuist Beauty Brow Renewal is a hydrating, deep conditioning, nightly treatment for more potent and intensive brow conditioning. Similar to deep conditioning hair masks, this hydrating mask for the brows promotes the appearance of stronger, softer, more fortified and healthier looking brows.
Photo courtesy of Genuist Beauty
4. Galderma and NBCF Celebrate a Decade of Support for Breast Cancer Patients and Survivors
Galderma announced its continued collaboration with National Breast Cancer Foundation (NBCF), marking 10 years of their partnership empowering and supporting women impacted by breast cancer.
In 2024, an estimated 310K women will be diagnosed with breast cancer in the U.S. Recognizing that physical changes following treatment affect quality of life, Galderma is proud to reaffirm its commitment to enhancing the lives of those affected through its long-term partnership with NBCF and its innovative, science-based aesthetic solutions that promote skin health and well-being.
Throughout October, Galderma will donate $25 to NBCF for every new customer that enrolls in the ASPIRE Galderma Rewards Program, up to $50K. Over the past decade, Galderma has donated more than $680K to NBCF, supporting milestones including:
- Educating 250K+ women about breast cancer
- Providing nearly 2K mammograms
- Supporting 9K+ women with patient navigation services
- Delivering over 20K HOPE Kits, which include educational materials and self-care items like Cetaphil lotion and ALASTIN HA Immerse Serum
