As 2024 comes to a close, and the new year is on the horizon, many spa and wellness facilities are announcing exciting partnerships, renovations and openings to look forward to. We have collected the news updates that should be on your radar for 2025.
1. THE WELL Launches “Center Your Wellness” Campaign Celebrating the Brand’s Five-Year Anniversary
THE WELL unveiled its "Center Your Wellness" campaign after announcing plans for global expansion, and just in time for their five year anniversary. This campaign takes a human-centered approach to its visual storytelling, focusing on real-life experiences, rather than featuring their spa spaces or menu of wellness services. Building upon the brand’s founding mission of helping guests make wellness part of their every day, the campaign’s key takeaway is this: No matter how busy life gets, you can put wellness at the center.
“The campaign is designed around five real-life moments — ranging from a mundane work day, to a monumental milestone like your wedding. Each ‘scene’ in the campaign pairs the real-life moment with an opportunity to center wellness in that moment. The idea is simple: When we prioritize our health and center our wellness, even the smallest acts of self-care can become tools to meaningfully enhance and improve our lives," said THE WELL co-founder and chief creative officer, Kane Sarhan.
The campaign was created in partnership with Stay Studio, and captured by Brooklyn-based photographer, Daniel Seung Lee, who has previously worked with leading industry brands including Nike, Estée Lauder and Peter Thomas Roth.
2. sbe's Sam Nazarian & Tony Robbins Team Up to Create The Estate
Global hotelier, Sam Nazarian, and business icon, Tony Robbins, partnered to announce The Estate, a luxury hospitality and residential eco-system anchored in the world of preventative medicine, AI and longevity. The hotel platform was built by four titans of industry: Sam Nazarian and Tony Robbins are joined by sbe's partner and global music icon, Marc Anthony and international strategist Richard Attias.
The Estate will lead the luxury hotel industry through its resorts and collection of urban preventative and longevity centers in core markets through partnership with industry leader, Fountain Life, the leader in disease detection, prevention and reversal, providing the knowledge, coaching and therapeutics that can increase vitality and health span.
The property will feature 15 global hotels and residences, and 10 urban preventative medicine and longevity centers by 2030, totaling 25 world-class centers in partnership with Fountain Life. The first four Estate Luxury Hotels & Residences will launch in St. Kitts, the UK, Trento in Northern Italy, and Montreux, Switzerland in 2026, with locations in Miami and the GCC to follow. The first longevity and preventative medicine center is set to open in Los Angeles at Century Plaza in the second half of 2025.
The Estate will partner in select urban locations with globally renowned Clinique La Prairie, a leader in longevity, under the leadership of CEO Simone Gibertoni, offering premier holistic treatments through the "Longevity Hub by Clinique La Prairie" and their line of Longevity Supplements "CLP Holistic Health."
Global hotelier Sam Nazarian and global business icon, Tony Robbins, partnered to announce The Estate.Photo courtesy of The Estate
3. BodyHoliday Announces Partnership with Julien Alfred
BodyHoliday announced an exclusive partnership with Julien Alfred, the first Saint Lucian athlete to win a gold medal at the 2024 Paris Olympics. This collaboration underscores BodyHoliday’s commitment to continue to innovate and enhance its wellness offerings for guests. Julien Alfred’s guest presentation at BodyHoliday will feature a dynamic mix of training sessions, motivational talks, and interactive activities designed to inspire and motivate guests of all fitness levels to reach new heights in their personal wellness journeys.
Julien Alfred will join BodyHoliday as a guest presenter for one week to host the resort’s leading wellness program, WellFit, an intensive, week-long training program that aims to support and encourage guests to create a lasting change and hit their objectives. Each year, the program is delivered by a range of world-class, group fitness presenters, professional conditioning coaches, and guest athletes who, in the past, have included Tyree Washington, a former American track and field gold medal athlete, and Randy Moss, former NFL wide receiver. This special engagement offers BodyHoliday guests a unique opportunity to train with and be trained by an Olympic champion, gaining first-hand insight into the training regimen and mental resilience that propelled Alfred to the pinnacle of her sport.
"We are incredibly honored to welcome Alfred to the BodyHoliday family," said Andrew Barnard, chief executive officer of BodyHoliday. "Julien’s remarkable achievement at the Paris Olympics has not only made her a national hero, but also a global inspiration. Her dedication, discipline, and passion align perfectly with our mission to empower our guests to achieve their personal best. We look forward to offering our guests this unique chance to learn from a true champion."
In conjunction with this partnership, BodyHoliday announced its support for The Julien Alfred Foundation, an organization committed to providing resources and opportunities for young athletes and underprivileged communities across Saint Lucia. As a partner, BodyHoliday will make an annual donation to The Julien Alfred Foundation, reinforcing its commitment to fostering positive social impact both locally and globally.
BodyHoliday announced an exclusive partnership with Julien Alfred, the first Saint Lucian athlete to win a gold medal at the 2024 Paris Olympics.Photo courtesy of BodyHoliday and Julien Alfred
Related: The Latest in Newly Launched Retreat, Spa and Wellness Programming
4. Stillwater Spa at Hyatt Regency Lake Tahoe Launches “Happy Hour” Providing Easy Access to Relaxation
The Stillwater Spa at Hyatt Regency Lake Tahoe Resort, Spa and Casino announced the “Spa Happy Hour” experience providing extended hours and special promotions on specified days of the week.
The new experience will provide opportunities for resort guests and local residents to indulge in luxurious spa treatments in a condensed timeframe. Guests will be able to select from a limited menu of 45-minute massages and facials, each at the discounted price of $180, with the option of add-on services.
“We are thrilled to extend our hours and introduce the new ‘Spa Happy Hour’ experience at Stillwater Spa,” said Julie Orblych, Director of Spa and Wellness at Hyatt Regency Lake Tahoe Resort, Spa and Casino. “Our talented team of wellness professionals has thoughtfully designed the happy hour experience to provide the ultimate relaxation in a time-efficient manner, allowing everyone to enjoy a blissful moment of tranquility.”
The Stillwater Spa at Hyatt Regency Lake Tahoe Resort, Spa and Casino announced the “Spa Happy Hour” experience providing extended hours and special promotionsPhoto courtesy of The Stillwater Spa and Hyatt Regency Lake Tahoe Resort
5. Kohler Waters Spa Reveals a Renewed Oasis for Well-Being
Kohler announced the completion of an extensive renovation to its Kohler Waters Spa, delivering luxury wellness experiences through the healing, restorative power of water.
The thoughtful redesign includes elevated relaxation and deep relax lounges, new locker room facilities, a boutique and updated spa cafe. Kohler’s renowned hydrotherapy amenities have been reimagined into shared spaces located around the relaxation pool and cold plunge to create more spacious, elevated and luxurious spa experiences.
The spa’s refresh also includes a custom sauna and steam room by KLAFS, one of Kohler Co.’s newest wellness brands and a global leader in sauna design. KLAFS is known for creating places of relaxation for body and soul through precision German engineering and luxurious materials and experiences. KLAFS saunas provide guided and independent sauna journeys that offer rejuvenation, relaxation and enhanced self-care.
"Our focus at Kohler Waters Spa is to help guests discover and enjoy the wellness benefits of innovative treatments centered on the restorative power of water," said Nikki Miller, spa director at Kohler Waters Spa. "We have thoughtfully redesigned our flagship spa to embody a warm modern and elegant aesthetic to help enhance the overall guest journey by creating an atmosphere and experiences that are serenely transformative. We look forward to welcoming new and loyal guests to explore our beautifully revitalized spa.”
Kohler announced the completion of an extensive renovation to its Kohler Waters Spa, delivering luxury wellness experiences through the healing, restorative power of water.Photo courtesy of Kohler Waters Spa
