Perspire Sauna Studio made some exciting announcements within the wellness sector including a newly launched treatment and a high profile partnership. The sauna franchise announced the highly-anticipated introduction of the brand’s newest modality: the proprietary Perspire Sauna Studio “SNØ Shower.” The brand also revealed their latest partnership with PATH Water, which will now be the exclusive provider of hydration reinforcement at all Perspire franchise locations.
Related: Top 5 Physical & Mental Benefits of Sauna Sessions
SNØ Shower
The “SNØ Shower” is Perspire’s response to the growing popularity of contrast therapy – the practice of healing one’s body by exposing it to both high levels of heat and frigidly low temperatures, in immediate succession of one another. This experience delivers a refreshing, 45-degree blast by way of their rainfall showers, using a state-of-the-art Silient cold water chiller system.
This modality add-on is named after the Norwegian practice of “snøbading” or “snow bathing,” where it’s customary to jump in the snow post-sauna for a refreshing jolt of energy. The tradition relates to the experience this new modality will deliver, which affords members with a variety of scientifically-backed health benefits:
- Improved energy and mood through the release of endorphins
- Muscle recovery, pain management and reduced inflammation through constriction of blood vessels
- An ignited metabolism while the body works hard to get back to homeostasis
Perspire Sauna Studio began exploring this integration after surveying 40,000 guests and members, who voiced overwhelming support for cold therapy. Now, SNØ showers have launched in two studio locations, including Sarasota and Winter Park, Florida. New studios in Williamsburg, NY and Long Beach, CA will open in early fall with the SNØ showers, with the expectation that half of franchise studios nationwide will be actively offering the service by the end of 2025.
“Our exclusive ‘SNØ Shower’ system seamlessly integrates into our infrared sauna experience, offering members all the benefits of cold plunging without the operational complexities,” said Lee Braun, founder and CEO of Perspire Sauna Studio.
PATH Water Partnership
PATH was established back in 2014 determined to reduce the world’s reliance on single-use plastic water bottles. They’ve worked to achieve this by developing a line of refillable, recyclable, eco-friendly water bottles. To date, their team has prevented nearly 400 million plastic bottles from entering our oceans and landfills.
"Teaming up with Perspire to help fuel members experience with their cutting-edge sauna technology is a natural move for our product, and a step further in our ambition towards the eradication of single-use plastic bottles," said PATH partner, Cedric Benaroch. "And given the number of franchise locations they’re planning to debut over the coming years, our partnership will only grow stronger, and our shared impact on the environment more meaningful.”
