Prima announced its acquisition of Prospect Farms. Together, they will form Uplifter Brands, PBC, a next generation CPG house of clean and conscious brands across personal care, supplements, spa and hospitality, private label and pet wellness.
The acquisition provides Prima ownership of Prospect Farms, one of the largest USDA certified Organic hemp farms and manufacturing complexes. The farm offers a state-of-the-art greenhouse, pharmaceutical-grade filing system, and on-site lab formulation and fulfillment to fuel profitable, accelerated growth for Uplifter Brands, as well as uphold and expand the portfolio's highest standards for sourcing and sustainability.
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Uplifter Brands unifies Prima's products and established spa and hospitality partnerships at Equinox, Exhale Spa, Castle Hot Springs and Cowshed at Soho House.
"At a time when many of our competitors are shutting down, consolidating, or moving away from cannabinoids altogether, we're doubling down on the ingredient and its vast therapeutic benefits," says Laurel Angelica Myers, Uplifter Brands' Co-CEO. "With the acquisition of a USDA Certified Organic hemp farm and an even bigger plan to lead the wellness category with the cleanest, science-backed botanical therapeutic products, we can't wait to share what's coming next."
