Sexual Wellness and Other Consumer Needs Revealed by 2022 Mindbody Index

Take a look at what consumers are demanding for their health and wellness in the upcoming year, according to Mindbody's survey of 16,000 people.

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Mindbody released its Mindbody Wellness Index and has revealed its predictions for 2022 wellness trends! 

One of the industry’s most extensive studies, the 2022 Mindbody Wellness Index surveyed more than 16,000 adults across the largest 50 cities in the U.S. and revealed these seven consumer interests. 

  • Sexual wellness is no longer taboo: Sexual health and well-being has historically kept behind closed doors, and consumers are looking to break those doors wide open. From sex therapy to vaginal steaming to erectile dysfunction treatments, the once-taboo topic is becoming mainstream, with 32% of Americans actively seeking information or resources to help them improve their sexual health and wellness.
  • Ongoing interest in immune health: An increased focus on immune health will continue, with one in five Americans having tried new services or treatments that support immunity, and another 46% showing interest in trying such services moving forward.
  • Intellectual wellness: More than 25% of Americans ranked intellectual wellness (i.e., exploring new concepts, enhancing skills and challenging the mind) in their top three most important "dimensions of wellness." Only 50% report that they actually spend time on creativity and stimulating activities, though, so there is much room for growth in this market.
  • Mental well-being is a top priority: More than a third of consumers ranked mental health as their most important wellness priority. About half of those surveyed agreed that the pandemic negatively affected their mental well-being. To combat this, 37% reported that they incorporated physical fitness into their routine; 14% added yoga; and 9% added therapies like acupuncture.
  • Facial exercises: About 36% of millennials expressed interest in or are already participating in facial exercises to tone muscles, such as face yoga. The rest of the population isn't far behind, with almost three in ten respondents reporting that they already practice or are interested in practicing these holistic antiaging exercises.
  • Pets' wellness: With 20% of households adopting a pet since the beginning of the pandemic, consumers are on the lookout for pet-friendly wellness offerings. For example, 41% of consumers are interested in going to pet-friendly salons or spas, with gen Z and millennials expressing the most interest (over 50%) in pet-friendly establishments.   
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