Trending in 2021: IV Therapy Is Growing in Popularity

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Intravenous (IV) therapy is set for tremendous growth in 2021 and beyond. This wellness treatment involves the administration of nutrients and hydration directly into the bloodstream for immediate absorption and use by the body. It's touted as the fastest way to deliver nutrients, since it bypasses the digestive system and goes directly into the organs, resulting in a high absorption rate. IV Therapy is gaining steam among celebrities especially, receiving plenty of praise from the likes of Madonna, Adele, Chrissy Teigen, John Legend, Cindy Crawford, Rihanna and Brad Pitt, among countless others. 

Related: Anantara's VIVID IV Drip Bar Provides Integrated Health and Wellness

In keeping with this growing trend, IV therapy franchise THE DRIPBaR is slated to open its first franchise location in Atlanta this month, followed by a dozen more across Florida, Massachusetts, Rhode Island, Colorado and Texas by the end of March. In fact, the company already has more than 200 locations in various stages of development throughout the country. Its goal is to help clients obtain their best cellular health, thanks to 18 different lifestyle or health-support drips to choose from, including the Flu Fighter and High C. For those who don't have time for a full vitamin infusion but want the benefit, clients can choose one of seven "quick shots." 

"Treatments that aim to boost your immune system are gaining in popularity during the pandemic, so it should come as no surprise that THE DRIPBaR has seen interest in its franchise opportunity grow exponentially," said chief development officer Ben Crosbie. "People want to maintain their best health. We are excited to be able to educate the public on the value of IV Therapy and the power that IV therapies provide to clients to maintain their best health, or to fight cancer, heart disease and other illnesses."

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