Wellness tech platform Mindbody has announced the hiring of Javad Ra'ed as vice president of strategic accounts. Ra'ed brings considerable experience leading and managing strategic account teams, having done so for brands including IBM, Fiserv and Equifax. He has a bachelor's degree in marketing and international business, as well as a master's in international management.
In this new role, Ra'ed will lead and manage all aspects of Mindbody's strategic account program, including generating new business; developing a retention strategy for Mindbody customers; introducing new products and offerings; and ensuring customer needs are being met.
"I have always been focused on our customers' success driven by long term relationships and partnering with them," said Ra'ed. "I am very excited about the opportunity to combine my experience in strategic account management with Mindbody's industry expertise to help our customers achieve exceptional business results."