The Beauty Changes Lives Experience Returns to Chicago

beauty-changes-lives[Image: Courtesy of Beauty Changes Lives]The Beauty Changes Lives Foundation (BCL) is excited to announce the 6th Annual Beauty Changes Lives Experience will return to the famed Art Institute of Chicago on Sunday, April 29, 2018, as the signature philanthropic event at America’s Beauty Show by Cosmetologists Chicago.

This amazing evening brings together the entire professional beauty industry to celebrate those who have given back as well as those who will lead the future. The evening is a primary fund-raiser for the Beauty Changes Lives Foundation, which has helped hundreds of salon professionals successfully begin their careers through scholarships.

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Tickets for the Beauty Changes Lives Experience are now available exclusively on the Beauty Changes Lives site for both the Legacy Award Dinner and the Beauty Changes Lives Experience. Early bird pricing for the Beauty Changes Lives Experience is available until January 15, 2018.

“The entire evening will show the creative possibilities that arise when the energies of NextGen talent combine with the savvy of iconic brands to explore the essence of our theme—Exposed, said Lynelle Lynch, president of the Beauty Changes Lives Foundation.

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The evening’s theme was developed by Pivot Point International, the creative force behind the entire event, and will explore the realm where superficiality and commercialism are discarded and the deep, true essence of a brand and what it stands for are divulged. “Brands are under a tremendous amount of pressure these days, and transparency the key to gain trust from consumers. We’ve asked our sponsor brands to fully immerse their NextGen talent in the brand, so that they have the ability to translate, on stage, what that brand truly stands for,” said Lauren Conway, Executive Director, Beauty Changes Lives.

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