The acquisition will bring customers a better experience with expanded offerings, expertise, support, and distribution.
Image courtesy of Universal CompaniesImage courtesy of Universal Companies
Spa distributor Universal Companies recently announced its acquisition of SpaEquip, a spa development provider known throughout the spa and hospitality industries for its impressive depth of experience and expertise with spa equipment. SpaEquip, founded by Philippe Therene, will add a staff of seasoned experts to the Abingdon, Virginia spa distributor.
“Bringing inventive, affordable spa development and equipment solutions to match customer needs and applying the perfect amount of customization is what SpaEquip does best,” says Universal CEO Brenda Elliott. “And in this new era of spas playing an important role in the health and wellness movement, having partners like SpaEquip will be of huge benefit as we continue to develop solutions that help our customers anticipate their patrons’ needs and provide wellness focused experiences. Combining the talents of both companies will produce solutions that have a positive impact for the spa industry.”
“SpaEquip is a natural fit for Universal Companies, and we are thrilled to join their team of industry-leading experts,” says Polly Johnson, SpaEquip VP Corporate Accounts. “This acquisition will bring together two companies with a long history of providing sound solutions and extensive support to spas. SpaEquip’s extensive experience in equipment and spa development combined with Universal’s widespread product and equipment knowledge will provide customers with a comprehensive resource for all their spa and wellness needs.”
What does this mean for customers of Universal Companies and SpaEquip?
For Universal Companies customers, this means the added expertise of a proven and respected spa development and equipment team as well as an expanded offering of equipment and products.
For SpaEquip customers, this means they will have access to the full line of Universal products, supplies, apparel, and specialist/expert services, including retail products and programs through À la Mode, a division of Universal Companies that provides service in all areas of retail management from product selection to retail coaching and consulting; training and education at Universal Companies’ Wellness and Beauty Learning Center located in Torrance, California; a call center staffed with industry specialists and licensed professionals; plus skin care, product, and supplies specialists.
SpaEquip customers will also experience improved, more efficient fulfillment with the added advantage of the Universal Companies distribution capabilities and resources.
What does this mean for Universal Companies and SpaEquip vendors?
For industry vendors, this means a streamlined purchasing and fulfillment process plus comprehensive sales and marketing support with an omni-channel reach to over 40,000 customers.
Vendors will also benefit from the SpaEquip team of sales and development specialists and Universal Companies’ sales and marketing programs, such as the annual Spa Resource Book, an e-commerce website and digital marketing, participation in key industry events and trade shows, an extended direct sales force (domestic and international), and training and education support through the Wellness and Beauty Learning Center, eLearning, and regional trainers.
SpaEquip will continue to be based in Calistoga, California, operating as a division of Universal Companies. It will head a consolidated equipment division and customers will continue to work with their preferred contacts knowing that they now have expanded resources and support as well.
