Repêchage CEO and Founder, Lydia Sarfati, discussed how beauty pros can make waxing treatments and enjoyable experience for guests.
Image courtesy of RepêchageImage courtesy of Repêchage
At the recent 2015 International Congress of Esthetics and Spa, held in Long Beach, CA, Repêchage CEO and Founder Lydia Sarfati presented “Waxing is Relaxing: Create a Spa-Like Experience” on the show’s main stage. Over 350 beauty professionals gathered to hear the industry icon discuss how they can change the concept of waxing at their spa/salon. As Sarfati stated during the show, “What leads your clients to visit your business for their next wax appointment rather than the center down the street? The truly different wax experience you create!”
Sarfati discussed how waxing at a spa or salon should no longer be just about hair removal, but rather a pampering and relaxing experience for clients. She emphasized how focusing on this concept is going to get clients as excited about their wax appointment as they are for their facials and body treatments, with the result being a booming wax business for beauty professionals.
Show goers were introduced and able to experience Repêchage SeaSmooth Artisan Seaweed Wax at the Repêchage booth. Voted “Best Wax of New York in 2015” by New York Magazine, this new wax from Repêchage is infused with select seaweeds, Safflower Oil, Zinc Oxide, and Titanium Dioxide – a formula that allows for less irritation, redness, and bumps. Corporate Educator Natalie Otto demonstrated how waxing can be relaxing, performing the full Repêchage SeaSmooth Artisan Seaweed Wax Experience. This new wax ritual starts with a dry brush exfoliation to prevent ingrown hairs and remove dead skin cells, is followed by hair removal with the Repêchage SeaSmooth Artisan Seaweed Wax, and a soothing massage with Repêchage Skin Relief Soothing Gel and Repêchage Vita Cura® Triple Action Nutrí Oil. During this treatment the client is treated to a hydrating and soothing Repêchage Lamina Lift™ Mask.
To see where Lydia Sarfati and her Repêchage team will be next, visit www.repechage.com!
