Spa News: Aromatherapy Associates Announces New CEO

Tracey Woodward has been appointed as CEO of the spa and beauty brand.

Image courtesy Levi PCPRImage courtesy Levi PCPR

Image courtesy Levi PCPR

Aromatherapy Associates recently announced the appointment of Tracey Woodward as Chief Executive Officer. Tracey will assume the CEO position of the award-winning global spa and beauty brand, Aromatherapy Associates, and the male grooming brand, The Refinery, on April 7th, 2016.

Tracey Woodward brings a wealth of spa, retail and beauty experience to Aromatherapy Associates having worked in the industry for over 30 years. Tracey’s previous successes have included building the Aveda brand in the UK, Commercial Director at Urban Retreat Spa at Harrods and Harvey Nichols, General Manager for Modern Organic Products, Brand Management at Donna Karan Beauty and, most recently at Marks & Spencer where she helped redesign and develop the beauty department. Tracey has also been a retained consultant to B&B Investment Partners since June 2014.

Tracey Woodward commented, “Aromatherapy Associates is an iconic British brand and our intention is to build on the legacy of brand founder Geraldine Howard. We aim to stay true to the authenticity and heritage of both Aromatherapy Associates and The Refinery, and further develop our offering of exceptional services and products.”

Chris Britton at B&B Investment Partners, the investors in Aromatherapy Associates, commented, “Tracey’s successful background in spa, retail and product development, as well as her leadership and unrivaled experience in the beauty industry means Aromatherapy Associates and The Refinery will remain true to their origins and missions, while building an exciting future.”

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