DAYSPA received the Western Publishing Association’s (WPA) Maggie award for Best Regularly Featured Department, Section or Column in a Trade Publication for our Global Speak column at the WPA’s annual awards ceremony on May 1, 2015.
Recognizing that an increasingly globalized economy calls for a big-picture view of small business, DAYSPA launched Global Speak in January 2014. The column, written by top spa industry consultant, travel journalist and DAYSPA contributing editor Lisa Starr, touches on points such as geography, demographics, spa traditions, consumer habits and spa business practices. Regions featured in Global Spa in 2014 include Africa, Brazil, Canada, China, India, Morocco, the Nordic countries, Thailand and Western Europe.
“Global Speak provides a glimpse into the meaning, practice and business of spas around the world, and reinforces the concept of a global spa and wellness community,” says DAYSPA executive editor Linda Kossoff. “We’re truly honored to have been recognized by the WPA for our efforts to bring this aspect of the industry to our readers.”
