Premiere Orlando 2022 was an immersive three-day experience that hosted more than 40,000 visits from beauty professionals at the Orange County Convention Center in Florida from June 4-6, 2022.
Premiere Orlando’s educational platform and exhibit floor brought brand-new trends to a vast audience of students and professionals looking to expand their careers.
“The Premiere team is energized by the successes we saw in Orlando,” says Ed McNeill, vice president, Premiere Show Group. “I am thrilled to report that we also made great strides in our digital growth goals by piloting an all-digital ticketing system to streamline the customer experience and enhance our database of qualified beauty professionals, creating more digital opportunities for our attendees, educators and exhibitors.”
The event boasted more than 460 top-name exhibitors, including Andis, BaBylissPRO, CND, Dyson, Eminence Organic Skin Care, K18, LeChat Nail Care Products, Redken, Ulta Beauty, WAHL Professional and Wet Brush.
Premiere Orlando also offered over 650 classes that were free with the purchase of a show pass, which 82 percent of visitors utilized to boost their skills.