IPSY named "clean girl" as the 2024 Beauty Trend of the Year, specifically referring to the makeup sector. The crowned trend was announced at Beautycon 2024 (Nov. 2-3), where attendees participated in selecting the trend of the year.
Each vote represented a personal connection to the trend, a statement of individual style and a celebration of makeup as a powerful form of self-expression. The finalists represented a diverse palette of personal expression that captivated beauty fanatics globally: Blush Blindness, Brat Makeup, Clean Girl, Coquette, and Mob Wife.
After an electrifying voting process at BeautyCon, "clean girl" emerged as IPSY's 2024 Beauty Trend of the Year — a testament to the trend's popularity among those who live and breathe beauty culture.
"This fresh-faced look is all about embracing your natural beauty with a polished finish," says IPSY's chief makeup artist Ash K Holm. "Cream blush is everything! Blend a small amount onto cheeks, eyes, and lids for a complete clean-girl vibe." A multipurpose product like the HUDA BEAUTY Lip Blush Creamy Lip & Cheek Stain is perfect for achieving this effect.
