Spa chain Massage Envy has partnered with professional skincare brand Obagi to provide exclusive facial services and sell Obagi products at its nearly 1,200 franchised locations nationwide. The facials were specially designed to use the brand’s clinical skin care.
These customized protocols begin with a consultation to help the esthetician understand the client’s skin concerns and determine what goals they want to achieve. (Each esthetician undergoes training to obtain an Obagi Medical certification.) The service involves steam cleansing, a variety of exfoliating options, extractions, nourishing mask and a face, neck and décolleté massage; it ends with an application of targeted, proprietary products.
Following the facial, Massage Envy guests can purchase the same skin care used in treatment, allowing them to perform at-home skincare maintenance. Most franchises will carry 10 to 15 Obagi Medical SKUs, including:
- ELASTIderm Eye Cream, for fine lines and circles around the eyes
- Professional-C Serum 15%, for antioxidant defense and minimizing the appearance of skin aging
- Obagi360 Exfoliating Cleanser, a beaded scrub with enzymes
- Hydrate Luxe, a moisturizing cream that doubles as a mask
“We are delighted to partner with Obagi, a trusted, professional brand that is adored by consumers and estheticians,” said Joe Magnacca, Massage Envy franchising president and CEO. “We are proud to offer products from the Obagi Medical line, which has been carried in physician’s offices for more than 30 years. This is a huge differentiator for the Massage Envy brand and will enable us to serve consumers with the best products and treatment protocols.”
About Massage Envy: Massage Envy, based in Scottsdale, Arizona, is a national franchisor and, through its franchise locations, is the leading provider of therapeutic massage and skin care services. The Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 35,000 dedicated wellness professionals that provide best-in-class service to over 1.65 million members. Founded in 2002, Massage Envy has more than 1,150 franchise locations in 49 states that have together delivered more than 100 million massages and facials.