Brand Uncover Provides Growth for Wellness Businesses

Beauty and retail professionals Gina Jacoby-Clements, Taylor Barry and Melissa Chiofolo have announced their online platform and concierge service: Brand Uncover.
Beauty and retail professionals Gina Jacoby-Clements, Taylor Barry and Melissa Chiofolo have announced their online platform and concierge service: Brand Uncover.

Beauty and retail professionals Gina Jacoby-Clements, Taylor Barry and Melissa Chiofolo have created an online platform and concierge service: Brand Uncover. The venture combines the salesforce of ROI Revenue of Inspiration and Beauty Breakthrough to streamline procurement processes and connect wellness businesses with the right brands.

Brand Uncover plans to provide beauty and wellness companies with growth and expansion opportunities. Some companies that are already on board include Canyon Ranch, Hush and Hush, Four Seasons and more. “Brand Uncover makes my job so much easier. It is a one-stop-shop so that I don’t need to speak with numerous vendors,” says Deirdre Strunk, vice president of spa, fitness and beauty at Canyon Ranch. “The variety is so valuable to me, especially when I have so many [distribution] outlets.”

The platform will support buyers by aiding in brand discovery, while brands get exposure to direct buyers. Brand Uncover will also provide members with educational resources from industry experts. 

“ROI and Beauty Breakthrough have launched Brand Uncover to offer a comprehensive approach to sales growth,” says Jacoby-Clements. “The two companies create perfect synergy: ROI has an extensive background in building a sales strategy and connecting brands with top buyers. Beauty Breakthrough prepares brand to successfully support their distribution partners. By combing the expertise of both companies with Brand Uncover, members gain access to an entire ecosystem of resources and support to help them achieve their goals.”

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