Staying ahead of the latest advancements in spa and wellness tech is imperative to providing a superior customer experience, while also standing out from competitors. We've gathered top experts in the field of spa software to reveal their biggest trends to look out for.
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Staying ahead of the latest advancements in spa and wellness tech is imperative to providing a superior customer experience, while also standing out from competitors. We've gathered top experts in the field of spa software to reveal their biggest trends to look out for.
1. Personalized Communication
“More spa and wellness pros know it’s all about personalization nowadays. So spa software platforms are meeting this demand to help them create customized experiences for their clients, from start to finish. This personalization trend increasingly includes targeted marketing features to send tailored messages about services clients are most likely to actually need and book. The old approach of sending mass messages and hoping for responses is being replaced by smarter, more authentic ways to build client relationships. Spa software now includes tools like highly targeted filters, tags, and more to help professionals run effective, user-friendly marketing campaigns. Additionally, many spa pros are recognizing the value of blogging and SEO to boost their online presence in today’s heavily digital world. Certain software platforms are making these tasks easier by offering smart blogging tools, including AI-powered features that help drive growth and engagement that might have previously been out of reach."
-Renee Marie, product marketing manager, Vagaro
2. Digital Ecosystems
"The future of spa and any business software isn't just about bookings—it’s about building a digital ecosystem that turns every booking or potential booking into a marketing asset. The right platforms don't just manage your business; it scales your business."
-Christine Schmidt, director of marketing and community relations, LoopSpark
Related: How Spa Software Can Promote Cross-Selling
3. Reduction in Geographic Constraints
“There are two major trends I’m keeping an eye on for 2025. The first is the continued merging of wellness and aesthetics. These aren’t separate constructs anymore. From weight loss treatments to peptides and PRF/PRP injections, clients are now as focused on improving their body’s natural ability to function and enhancing longevity as they are on treating common beauty and aesthetic concerns. As an industry, we need to be better prepared to deliver these safe, natural wellness and longevity solutions as part of a more holistic approach to client care. The second is the increasing emphasis on pushing beyond the typical geographic constraints a business faces and delivering products and services directly to clients regardless of where they live. Technology has made it possible to connect with, communicate with, and now treat clients virtually. Innovative solutions such as peptides and weight loss medications can be delivered right to someone’s front door and managed and administered through virtual consultations. This allows businesses to expand revenue and increase KPIs without having to provide an in-person service.”
-Skya Jones, medspa education manager, Boulevard
4. AI Customer Communication
“AI capabilities are the leading drivers of spa growth in 2025. AI tools not only increase efficiency, but also help staff build the meaningful guest relationships that are the bread and butter of the spa industry. This kind of technology helps staff easily create hyper-personalized experiences for guests, which is especially important as 64% of spa-goers think operators should use AI to offer personalized recommendations. Beyond its relationship-building capabilities, spa operators will also see an impact on their bottom lines, as AI helps improve efficiencies across the organization – like inventory management and hidden upsell opportunities – that drive revenue.”
-Sudheer Koneru, CEO, Zenoti
5. Automated Growth
"We’ve seen spa owners reporting a 40% increase in revenue via their GlossGenius analytics, thanks to increasingly seeking out software that enables them to grow more with less manual work. Spa owners are gravitating to tools like AI-powered marketing, which helps them re-engage clients and increase their bookings. This is pointing to spa owners wanting to keep a personalized touch with clients, while not spending hours every week on the follow-ups that come along with individually texting every client. We’re also seeing spa owners engage heavily with software tools like revenue goal setting, which motivates their team to set and reach goals most efficiently. This indicates their desire to focus their employee time on revenue for the spa, and straightforward ways to spend less time on the guesswork of whether goals are going to be met."
-Leah Cohen-Shohet, chief business officer, GlossGenius
