Scent is a powerful part of the consumer experience at spas.
People expect a spa to smell good. In fact, “spa” and “pleasant aroma” are seemingly synonymous, so much so that you can even find general spa-scented products on the market. What spa professionals may not realize is just how powerful scent is for the customer’s overall experience, influencing everything from time spent on-site to purchasing decisions. By harnessing the power of scent and scent branding, spas can take their business from generically “spa-scented” to something much more impactful.
