Bernice Brennan, VP of marketing at Boulevard: At a minimum, you’ll want to make sure that any spa software you select offers core functionality like appointment booking, automatic scheduling, marketing automation, client management and reporting. Ideally, it also offers payment processing and point of sale transacting as well. More than anything, make sure that it’s easy to learn and use. You don’t want to spend a lot of time training your staff and getting new employees up to speed. Remember, software is there to make your life easier, not harder.