The spa industry is well positioned to put its best foot forward as we move into 2022. Consumer hunger for beauty and wellness services is higher than ever, and businesses have many new opportunities to rebuild after spending so much time navigating an unpredictable landscape.
Recent survey data shows that consumers are ready to spend more money on services in the coming months, which is encouraging news for the industry. On top of that, consumers are looking to try new things. As businesses recruit new staff and assess their business strategies, now is the time to bring fresh offerings to the forefront.
Let’s dive deeper into the state of the industry by looking at the top seven findings from Mindbody’s “Summer 2021 US Consumer Survey.”
1 Wellness Is More Important Than Ever
As we move forward in 2022, the data clearly shows that health and well-being are more important than ever to consumers. According to the Mindbody survey, 64% of consumers report that the pandemic caused them to re-evaluate their life priorities. It also revealed that 65% of consumers surveyed are realizing the importance of health and wellness as a direct result of the pandemic.
This data signals a wellness revolution coming in 2022, bringing much-needed good news for the spa and wellness industry. Further, with 58% of consumers feeling a renewed focus on their mental health for the same reasons, we will likely see an increase in demand for services like meditation, sound baths and massages.
Katherine Wernet, senior spa and salon marketing manager at Mindbody, is part of the team behind the Mindbody Wellness Index. Although she started her career in film and television, a passion for business won out and led her here. Wernet earned her MBA from UCLA Anderson School of Management.