The beauty and wellness industry is one of rapid growth and innovation. Now more than ever, consumers are realizing the importance of not only their physical health but also their mental health, with a focus on balancing their entire mind, body and soul for a holistic health approach.
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The beauty and wellness industry is one of rapid growth and innovation. Now more than ever, consumers are realizing the importance of not only their physical health but also their mental health, with a focus on balancing their entire mind, body and soul for a holistic health approach.
The use of crystals for healing and natural anti-aging dates back to Cleopatra, who was known for using a rose quartz crystal mask to keep her complexion glowing and ageless. Now, crystals are popular in homes, spas and wellness facilities around the world, be it in terms of decor, beauty tools like gua sha and face rollers, or as weighted face and body masks.
In the last two years, there has been a 72% increase in the search term “crystal healing.” Clients now want an experience that mixes results-driven skin treatments with holistic relaxation and connection with healing on a deeper level. Almost 90% of people say they don’t feel rested enough or feel nervous, anxious and stressed. They have a hard time falling asleep and generally feel down.
This is why crystal healing is an absolute game changer to incorporate into your business. Creating a crystal facial experience for your clients will allow you to have a positive impact on their life that is deeper than surface level—one they will remember and want to keep coming back to experience.
Business Benefits
If you don’t yet offer a holistic crystal experience in your treatment menu or use any crystal facial tools in your work, you are missing out on an increased profit opportunity. Spas can easily leverage these crystal tools as paid add-ons, or profit from stand-alone treatments based around crystal healing.
Adding crystal beauty tools and holistic touches into your treatments can boost your bottom line in more ways than one. They give your business a unique edge over competitors, bringing a point of difference into your work and new bespoke treatments to advertise. This will help you gain a new client base on top of your existing clients. These products are also one-off purchases that are reusable, from which you will receive recurring income.
We all know that social media now plays a crucial role in every business. Crystals look so beautiful in photos and videos, and many spas are using this to their advantage to create engaging, mesmerizing and sharable content for their social media platforms, thereby gaining new clients and followers by showcasing their unique treatments.
Many spas are now known specifically for their rose quartz crystal facial experiences, with a loyal client base who regularly book these treatments based on how it makes them feel. Once a guest experiences the healing and instant relaxation of wearable crystals, they will also experience positive changes in their own life and mindset.
Crystal beauty tools and masks are all naturally cold, so they are ideal for cooling the skin. Some spas also warm them up for treatments in wintertime, making them the perfect upsell in colder months.
An Array of Options
Products that you can use to create incredible wellness experiences and extra income within your business come in a wide range of crystals, including rose quartz, clear quartz, amethyst, jade, obsidian and tiger’s eye. Each crystal has its own unique properties and healing elements, so you can pick and choose tools depending on what energy and benefits you would like to provide.
Creating your own customized crystal facial experience is the most profitable path, as you can easily take one of your existing facial treatments and incorporate crystal beauty tools to naturally lift, sculpt and slim the face and neck. You can also use body rollers to stimulate the lymphatic system, while cooling crystal face and body masks can de-puff, increase circulation and brighten the skin. Meanwhile, décolletage masks offer a weighted sensation for instant, full body relaxation.
You can even add in elements like crystal combing, which radiates energy from the crystal down into the crown chakra. This stimulates the scalp and the head’s acupressure points, relaxes the endocrine system and, importantly, takes pressure off the therapist’s hands. A favorite for a natural face lift is a rose quartz sonic vibration roller that encourages collagen, plumps fine lines and lifts the entire face naturally.
Crystal undereye masks are a unique upsell for any brow or lash treatment, as these provide a cool de-puffing sensation while brightening the undereye area. Apply them toward the end of the session, and your clients are sure to love this added relaxing element.
Another popular business investment is a large crystal décolletage body mask, which can be made from almost 650 crystals. It feels like a weighted blanket that instantly calms the entire body and makes treatments more enjoyable. It can be used during any spa treatment, which makes it versatile and ideal as an upsell.
The reason wearable crystals are so powerful is because they are in direct contact with the body and delivering direct energy. Incorporating crystal wellness experiences also helps reduce the manual labor for therapists, where gua sha tools, rollers, combs and masks can all give the hands a much appreciated rest while they work their magic.
As we continue to see the demand for wellness treatments climb, this is the perfect time to stay ahead of the trend and incorporate a crystal wellness experience into your menu, so that you can offer that complete mind, body and soul approach that guests are craving.
Christie-Lee Britten, founder of CLB Luxe, specializes in creating crystal wellness experiences based around wearable crystal face and body masks for spa and beauty businesses. Her goal is for everyone to experience the power and relaxation of crystals and how they instantly transform mindset, relaxation, energy and natural anti-aging.
