How to Add Wellness Elements to Your Nail Services

man receiving nail care
The hands and feet are prime real estate when it comes to luxury wellness.

When adding exciting new treatments to spa menus, like jade rollers, collagen treatments and cooling masks, the hands and feet often tend to get overlooked. We dazzle up our face and body services yet keep the same manicures and pedicures. But it’s easy to see that everything offered for the face can also be (literally) applied to the extremities, adding value and more profit to the spa’s nail department.

Nail services are necessary and fun but can be a bit foreign to the operations of spas. Next time a new treatment or service offering is being discussed, make sure to include fingers and toes into the equation. This delivers a head-to-toe experience to guests, along with increased spa revenue. Make it fun for the techs by including incentives, prizes, contests and goals, too, which gets everyone involved and ignites a team vibe.

It all comes together to provide a beauty and health experience that also increases your nail room’s revenue. Add a wellness boost to your nail department with these ideas.

Facials for the Hands and Feet

Most facial pampering can be seamlessly transferred into any mani/pedi. Utilize backbar products you already have in stock to create specials and services that offer an elevated experience for the hands, feet and legs.

Including the word “facial” in the name of the service also creates intrigue. An anti-aging hand facial or super hydrating foot facial gets guests excited, asking questions and booking appointments. Hand and foot facials should include:

  • Cleanser
  • Soak
  • Toner
  • Exfoliation
  • Mask
  • Treatment serum
  • Moisturizer
  • Steam

Consult with your nail technicians when offering a new service or bringing in a new product, and get their input. It’s the best way to extend the spa experience into the nail room and add more revenue to each mani/pedi.

Help staff members keep an open mind toward pampering the whole body by training each department to cross-promote. For example, the front desk (or a pop-up for online bookings) can share that you also offer hand and foot facials, or ask “Would you also like that same treatment on your hands and feet?”

Continue Reading our Digital Magazine to learn more about nails-inspired wellness services...

Naja Dev, aka The Nail Guru, is an award-winning nail artist, international educator and seasoned salon owner. A keynote speaker and published writer, her nail work has been seen on Lady Gaga, Mary J. Blige, Nicki Minaj, Katy Perry, LL Cool J and many more. She offers online classes, monthly workshops and coaching for professionals.

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