Marketing Savvy: Don’t Be Cruel

When it comes to marketing your spa’s cruelty-free stance, softly does it.

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Getty Images

The green movement has taken hold of the business world, and it’s no secret why. Environmentalism isn’t just a responsible business practice, it’s also a must for consumers who want to spend their money in ways that don’t compromise the health of the earth. In recent years, we’ve seen public concern for our planet’s welfare expand to include living creatures as well. As a spa owner, you may have noticed your clients starting to ask questions about the ingredients and sources behind the products you use, and whether they’re certified as cruelty-free.

According to a 2012 survey, 75% of women said they would be more interested in a product with a cruelty-free label, but only 37% of respondents said they actually use primarily cruelty-free products. Clearly, there’s a large market share up for grabs, provided spa owners know how to bring home the message. DAYSPA spoke to company and spa owners for tips and advice on embracing and marketing the cruelty-free movement.

Read on about how you can market your spa as cruelty-free in our April digital edition!

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