In the competitive day spa market, it’s the creative bird who catches the worm—and this often comes down to standout complimentary flourishes.
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Remember when lemon-cucumber water and complimentary shower caps actually stood a chance of impressing regular spa-goers? As fantastic as it is that spas now enjoy increasingly mainstream appreciation, there’s also a downside: clients are becoming bona fide spa connoisseurs, not to mention educated critics. And they’re budget-conscious to boot.
Standing out among your competitors has never been tougher, but there are ways, and they don’t involve slashing your service prices. We’ve been privy to enough spa consumer critiques to know that those operations that have rendered themselves truly memorable have most often done so via superior, and free, amenities.
From pre-treatment scalp massage to post-service treats, signature bonus perks that delight clients but don’t break the bank may give you the boost you need to lift your spa over the competitive edge. To help you select and deliver such goodies, DAYSPA profiles nine operations that have experimented with complimentary amenities—and hit upon on unique, guest-pleasing sweet spots.
Read our digital issue to find out about how several day spa’s across the country ramped up their amenities.
